As I usually do at work, I read a lot, I have roughly 8 hours of free time every working day. I open up SharpReader, spend a while reading the RSS feeds of my favorite sites and then move on to some sports news, mainly hockey. I came across an article today on ESPN.com written by Linda Cohn. She wants the NHL to shorten its schedule and start the season a little earlier. She made a good point for starting the season earlier, get a head start on the NBA and baseball playoffs. Can’t do anything about the juggernaut that is the NFL, that is one big media driven empire, a god damn goliath.
I just wanted to comment on her story though, because she stated the NHL isn’t doing enough to market itself, to sell the sport to the casual fan and attract new ones. The NHL and hockey as a sport are unique, it isn’t like the other sports people salivate over on TV.
Lets be quite honest here, the NFL and NBA are so big because they market well, consumers want the product. So, naturally, advertisement follows close behind because a lot of money can be made. Think of Google and how they make money, mainly from convenient, strategic advertising on the backs of others looking to make some money. They hit the web advertising business with the most efficiency, thus, they are the most successful. The same can be said about the NFL and sometimes the NBA. Paul Tagliabue was masterful, he took the violence of the game and the player personalities and put those out for the people to see. Now, with the mass coverage from the ESPN network, it grows even more, so much money to be made. Now it is out of control, no wonder he left.
Which brings me to that little Canadian sport, hockey. Recently relegated to being a niche sport, at least in the United States, it gets the shaft when it comes to other professional leagues. While it thrives in countries which value sportsmanship and competition on an athletics level, it is scoured at here. But hockey is not a sport where you will see its athletes complain too much or make a scene to get attention. But I will have to say that I see it starting to happen, maybe it is just because of the media coverage. That could have something to do with the league and its responsibility to its players.
While I know most players who grew up playing hockey were well off financially, you kind of have to be to travel so much, it doesn’t always mean that players understand that side. Nor do they always get the whole “freedom” thing, not being shuttled around by parents, suddenly free willing and loaded with cash, where are some girls, alcohol and trouble I can get in to. Not everyone has Super Mario to guide them after all. The NFL has programs it makes rookies take on money management, life skills and all that. But the exact opposite can be said for the upbringing of quite a lot of the NFL athletes.
The NHL has a unique opportunity, in that it can take what it wants from the other successful leagues and apply it. But I really hope it doesn’t go ahead and screw everything up by trying to market the sport in a negative way. Hockey players are the best athletes, it is simply amazing what they can do on the playing surface. Hail Mary passes, half court shots, heroic home runs…Ovechkin’s goal last year was more spectacular then any other play I can think of in other sports. Paul Kariya’s goal in the Finals after Scott Stevens knocked him out, sports lore.
So Linda Cohn, don’t talk about making the sport bigger with a fan base that doesn’t get it.. I don’t want it to turn into the NBA, we like our athletes to inspire, not incite riots with fans. Put a good product on the ice, the true fans came back, hockey thrives within those who adore the game. Level playing fields will also help the league, if most teams have a chance to make the playoffs within the last week or two, the casual fan will still be interested, he will come to the playoff environment stretch games. If Joe Blow in Columbus is a casual Blue Jackets fan and his team is good all season, he is more likely to pay more attention to the buzz.
Last thought, let the players play a little more. I want to see more hitting and board work. All this cut down on clutching and grabbing… Sure, I don’t want to see that. But there has to be a middle ground, pretty soon the defensemen will be wearing tutu’s, just to signify they can’t touch the opposing teams players. Can you imagine Chris Pronger in pink?