SO what does this mean to you?

I think it means we can watch archived footage of NHL games. I record all the games with my DVR, but this is pretty cool to see. The NFL has its NFL Network but I have never seen it, so I can not compare. I think the other leagues have some kind of deal like this, but not as big as football. So let the master of content house your games, good move NHL. I have no idea why Google is doing it, but then again I do not care, I will enjoy it. My thought is they have a whole lot of money, maybe some of the upper management likes hockey and they saw a chance to make some more money. I know I have said it before, Google advertises the best on the Internet, they have the best scheme and the right ideas.

Maybe Google is going to push advertisements out while you are viewing the games. Not embedded in the video feed (god I hope not), but in the surrounding area. Ads for merchandise, tickets, more media, better quality video feeds, additional footage of post game interviews, news conferences. Who knows, I could think of stuff I would want, I know they are smarter than me, they pay people to sit around and think shit up.

I can’t wait to see what happens with this. Companies are taking a chance with hockey in its re-birth, they can get off cheap. If you have a good marketing team on your side, you can make money with any venture. Last time I checked the NHL wasn’t so small. Sure you hear it doesn’t do well in all markets and how it isn’t one of the big four sports in America.

Shhh, it is still relevant to millions of people in this country and hundreds of millions across the world. Google is on the Internet, not the American air waves. Microsoft, Yahoo…you guys wonder why the new kid punches you in the face every time. Wake up, they do shit that isn’t safe and sane, they do things out of the ordinary, with confidence, with balls. They just grabbed a couple hundred million viewers for, I am sure, pennies.

Thank you Google, you have made me and many others in this online hockey culture very happy.